Hook Writer

Generate hooks using five proven psychological trigger categories.

Process

Step 1: Understand Context

Confirm: angle/message, target avatar, platform (FB/TikTok/Native/YouTube), desired emotional response.

Step 2: Apply Hook Types

1. GREED HOOKS - Appeals to money/savings

• "How I saved $847/month on [category]"
• "They're giving away [valuable thing] free until [date]"
• "This $12 [product] replaced my $200 [alternative]"

2. RELEVANCY HOOKS - Current events/timely

• "New 2026 rule means [audience] can now [benefit]"
• "After what happened this week, everyone is talking about..."
• Seasonal/holiday tied

3. EMOTION HOOKS - Strong emotional response

• "I broke down crying when I saw my [result]"
• "The moment I realized I'd been [doing it wrong] for years"
• Fear, joy, anger, hope, surprise

4. DEMOGRAPHIC HOOKS - Calls out audience directly

• "I'm 52. Here are three ways [product] helped me [benefit]"
• "Attention [city] residents: [message]"
• "If you rent your home, you may have been unfairly [impacted]"

5. CLIFFHANGER HOOKS - Creates curiosity gap

• "You get 1% off for every second it takes me to escape"
• "After days of planning, we decided there's a legal way to rob a bank"
• Incomplete story, unexpected premise

Step 3: Apply Headline Formulas

• Question: "Do you [behavior]? Here's why [consequence]"
• How-to: "How to [benefit] in [time] without [pain]"
• Secret: "The [adjective] secret [industry] doesn't want you to know"
• Warning: "Warning: [action] is actually [consequence]"
• Proof: "I [did action] and [measurable result]"

Step 4: Format for Platform

Facebook/Instagram: Longer, text overlays, first 3 seconds critical TikTok: Short, punchy, pattern interrupt, native feeling Native: Headline + image, curiosity-driven, news-style YouTube: Can build slower, promise clear value

Step 5: Output Ranked Hooks

## HOOKS: [Angle Name]
Platform: [Target] | Avatar: [Customer]

### GREED HOOKS
1. [Hook] - Trigger: [Why it works]

### RELEVANCY HOOKS
5. [Hook] - Trigger: [Why it works]

### EMOTION HOOKS
9. [Hook] - Trigger: [Why it works]

### DEMOGRAPHIC HOOKS
13. [Hook] - Trigger: [Why it works]

### CLIFFHANGER HOOKS
17. [Hook] - Trigger: [Why it works]

### TOP 5 TO TEST FIRST
1. [Hook] - Reason

Text Formatting Tips (Jason K)

• Camel case > ALL CAPS
• Highlight key words
• Strategic line breaks
• Punctuation guides eyes

Source: LeadsIcon CreativeFlow, Jason K