totalaud.io Brand Guidelines

IMPORTANT: totalaud.io is SEPARATE from Total Audio Promo (totalaudiopromo.com). Do not mix these brands.

When building frontend for totalaud.io, ALWAYS use these brand constraints:

Brand Identity

• Brand Name: totalaud.io (lowercase, always)
• Product: Calm Creative Workspace for Independent Artists
• Tone: Calm, minimal, artist-first, experimental
• Status: Experimental project (sandbox for new ideas)

Colour Palette

:root {
  /* Core colours - Dark theme PRIMARY */
  --background: #0F1113;        /* Matte Black */
  --foreground: #FAFAFA;        /* Light Grey/White */
  --accent: #3AA9BE;            /* Slate Cyan */
  --border: rgba(255,255,255,0.1);

  /* Semantic */
  --muted: #71717A;
  --success: #22C55E;
  --warning: #F59E0B;
  --error: #EF4444;
}

Typography

• Primary: Geist Sans / Inter (clean, modern)
• Monospace: Geist Mono / JetBrains Mono
• Line Height: 1.4–1.6
• Max Width: 70ch for reading

Motion Tokens

const motion = {
  fast: '120ms cubic-bezier(0.22, 1, 0.36, 1)',    // Micro feedback
  normal: '240ms cubic-bezier(0.22, 1, 0.36, 1)',  // Pane transitions
  slow: '400ms ease-in-out',                        // Calm fades
}

Aesthetic Direction

totalaud.io is CALM, not chaotic.

• Minimal, not overwhelming
• Soft motion, not jarring
• Dark theme by default
• Generous whitespace
• No visual clutter
• Subtle glow effects on accent colour

Four Core Modes

1. Ideas Mode — capture & organise creative/marketing ideas
2. Scout Mode — discover real opportunities (playlists, blogs, radio, press)
3. Timeline Mode — plan release actions visually
4. Pitch Mode — craft narratives and bios with AI coaching

Visual Elements

• Subtle glows: text-shadow: 0 0 40px rgba(58, 169, 190, 0.15)
• Soft borders: rgba(255,255,255,0.1)
• Rounded corners: Consistent border-radius
• Depth: Subtle layering, not flat

What to AVOID

• ❌ Bright/loud colours
• ❌ Complex animations
• ❌ Cluttered layouts
• ❌ Generic AI aesthetics
• ❌ Purple gradients
• ❌ Aggressive CTAs
• ❌ Light/white backgrounds (that's Total Audio Promo's style)
• ❌ Blue accent colour (that's Total Audio Promo's accent)

What to EMBRACE

• ✅ Calm, dark backgrounds (#0F1113)
• ✅ Slate cyan accents (#3AA9BE) - sparingly
• ✅ Soft shadows and glows
• ✅ Clean typography
• ✅ Mobile-first responsive
• ✅ Framer Motion for animations
• ✅ Generous negative space
• ✅ Progressive disclosure

Brand Comparison