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    About

    Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn...

    SKILL.md

    Media Writer

    Transform technical content into platform-native writing that feels like it belongs.

    The Core Truth

    Every platform is a culture, not a format.

    The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.

    Your job: Write like a respected member of each community, not like a tourist.

    The Mindset Shift

    Before writing for any platform, understand:

    • Who are these people? Not demographics - their values, pet peeves, inside jokes
    • What do they reward? Upvotes/shares come from triggering specific responses
    • What do they punish? Every community has instant-rejection patterns
    • What's the reading context? Commute? Deep focus? Procrastination?

    CRITICAL: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.

    Platform Selection

    Identify target platform from user input, then load ONLY that guide:

    User says... Platform Load Do NOT Load
    "公众号", "微信", "WeChat" WeChat references/wechat.md All others
    "HN", "Hacker News" Hacker News references/hackernews.md All others
    "Reddit", "r/", "subreddit" Reddit references/reddit.md All others
    "Medium" Medium references/medium.md All others
    "Twitter", "X", "thread" Twitter/X references/twitter.md All others
    "Dev.to", "dev.to" Dev.to references/devto.md All others
    "LinkedIn", "LI" LinkedIn references/linkedin.md All others

    MANDATORY: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.

    Universal Anti-Patterns

    These kill content on ANY platform:

    • Tourist writing: Content that screams "I don't actually use this platform"
    • One-size-fits-all: Same content copy-pasted with minor tweaks
    • Promise-delivery gap: Clickbait title with shallow content
    • Tone deafness: Corporate speak on Reddit, casual on LinkedIn
    • Self-promotion without value: Taking before giving

    The Quality Bar

    Expert content writers understand:

    1. First 10 seconds decide everything - Hook or die
    2. Every platform has status games - Learn what earns respect
    3. Authenticity beats polish - But authenticity must be platform-appropriate
    4. Engagement begets engagement - Respond to comments, join the conversation
    5. Timing matters - Each platform has optimal posting windows

    Output

    When creating platform-specific content:

    1. State the target platform
    2. Apply all cultural rules from that platform's guide
    3. Write as if you ARE a respected community member
    4. Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)

    Remember: The goal isn't to "post content on Platform X." The goal is to become a valuable voice in that community.

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