Talking Head

Turn a message and an audience into a complete Talking Head Video Spec — one presenter archetype fully specified (styling, setting, lighting, framing), a timed hook/body/CTA script skeleton, and keyframe prompts ready for fal-ai/nano-banana-pro. The governing principle: credibility is cast, not scripted — the presenter's look, setting, and register must match what the audience already trusts for this kind of message (a polished studio expert selling "authentic user review" reads as an ad and dies). You produce the plan and still keyframes; voice, motion, and editing happen downstream.

When to use / when not to

• Use for any video fronted by a person: testimonials, UGC-style ads, educational/explainer videos, founder updates, product demos with a presenter, corporate training.
• Product-only motion (no person) → skills/creative/product-video.
• Programmatic/animated videos rendered in Remotion → skills/creative/remotion-script-writer.
• Static social assets → skills/creative/social-graphics.
• No brand style defined and consistency matters → run skills/creative/creative-strategist first; its style guide feeds presenter styling.

Intake

Ask in one tight batch, only what's missing:

1. Message and goal — what is the presenter saying, and what should the viewer do after (CTA)?
2. Audience and platform — who watches, and where (TikTok/Reels, YouTube, landing page, internal training)?
3. Trust mode — should this feel like a peer's recommendation (authentic/UGC) or an expert's word (authority/polished)?
4. Constraints — real person to feature (founder, customer) or generated/hired presenter? Brand style guide from skills/creative/creative-strategist?

Infer instead of asking: platform → length and framing; product category → default trust mode (consumer social ad → UGC; B2B/finance/health → authority). Don't stall: with message + audience known, state assumptions ("Assuming UGC style, 30s, vertical — say otherwise") and proceed.

Workflow

1. Cast the presenter (decision rule)

If the content is…	Archetype	Register	Default setting
Educational, corporate, product demo	Professional Presenter	polished, business casual/formal, direct eye contact, confident	studio or professional office
Testimonial, social ad, relatable pitch	UGC Creator	casual clothes, natural look, authentic energy, imperfect is good	home, car, casual real-world spot
Thought leadership, reviews, authority claims	Expert / Influencer	polished but approachable, credible, high production	professional office or branded studio
Lifestyle content, product-in-life, aspirational	Lifestyle Creator	stylish, aspirational, engaging	lifestyle location matching the product

Commit to one archetype with a one-line reason. Mismatches to catch: authority archetype for a "real customer" message (reads fake); UGC archetype for high-stakes B2B claims (reads unserious).

2. Lock the look — one choice per row

Dimension	Options (pick one, driven by archetype + brand)
Clothing	business professional (suit) · business casual (blazer) · casual · stylish casual · industry-specific attire
Background	studio (neutral, clean) · office (blurred, modern) · home office · lifestyle setting · branded (brand colors/elements)
Lighting	studio (key + fill, even, no harsh shadows) · natural (soft, diffused, warm) · cinematic (dramatic, moody)
Framing	close-up (head/shoulders — intimacy, hooks) · medium (head-to-waist — default, allows gesture) · wide (full body — environment storytelling)

Decision rules: UGC → casual clothing + natural lighting + close-up/handheld feel. Authority → business casual + studio lighting + medium shot. Clothing must contrast with the background color. Vertical platforms default to close-up or tight medium; landscape/YouTube tolerates medium and wide.

3. Write the script skeleton with hard timing

• Hook (0–3s): open with the viewer's problem, a bold claim, or the result — never "Hi, I'm…" on social. One sentence, ≤15 words.
• Body (3s → CTA): one core message, max 3 supporting points, spoken language (read it aloud — if a sentence can't be said in one breath, split it). Product shown on camera if relevant.
• CTA (final 5s): one action, stated once, plainly.

Length by platform: social ads/organic 15–60s; landing page 30–90s; training as needed. ~2.5 words/second is a workable speaking-pace heuristic for timing the script.

4. Write keyframe prompts

One keyframe per script section (hook, each body beat, CTA). Prompt formula: [archetype] presenter, [clothing], [appearance/expression for this beat], [engaging with camera / demonstrating product], [background], [lighting], [framing], professional quality, 4K. Keep presenter description, background, and lighting identical across all frames — only expression, gesture, and any product prop change; drift here breaks the illusion of one continuous video.

If FAL_API_KEY (or FAL_KEY) is set, generate via the repo CLI (docs/fal_api.py, model fal-ai/nano-banana-pro):

python docs/creative_cli.py custom \
  --category "talking-head" --name "hook-frame" \
  --prompt "<keyframe prompt>" --aspect-ratio 9:16 --resolution 2K

Otherwise deliver prompts as ready-to-run commands. Note: this produces still frames for casting/storyboarding — voice, lip-sync, and motion come from downstream tools or a real shoot; audio quality is out of scope but flag to the user that it makes or breaks the video.

5. Self-check against the quality bar, deliver the spec.

Required output format

Always deliver this structure:

# Talking Head Video Spec — [Topic]

## Overview
- **Message (one sentence):** ...
- **Archetype:** Professional | UGC Creator | Expert | Lifestyle — [one-line reason]
- **Platform:** ... · **Aspect ratio:** ... · **Length:** ...s · **CTA:** ...

## Presenter definition
- Clothing: ... · Appearance: ... · Background: ... · Lighting: ... · Framing: ...
- Real person or generated: ... · Brand elements in frame: ...

## Script skeleton
| Section | Time | Spoken line(s) | On camera |
|---|---|---|---|
| Hook | 0–3s | "..." (≤15 words) | [expression/action] |
| Body 1 | 3–Xs | "..." | ... |
| Body 2 | ... | "..." | ... |
| CTA | last 5s | "..." | ... |

## Keyframes
### KF-hook
> [full prompt — archetype, clothing, expression, background, lighting, framing, quality tags]
`python docs/creative_cli.py custom --category "talking-head" --name "kf-hook" --prompt "..." --aspect-ratio [x] --resolution 2K`
(one per section; presenter/background/lighting identical across all)

## Production notes
- Audio: [clean VO essential; mic/recording note]
- Downstream: [real shoot / avatar tool / editor] · B-roll or product inserts: ...

Quality bar (check before delivering)

• Archetype matches the trust mode — no polished studio look on a "real customer" testimonial, no sloppy UGC for high-stakes authority claims.
• Hook ≤15 words and contains no self-introduction (for social); value stated in the first 3 seconds.
• One core message, ≤3 supporting points; every line survives being read aloud.
• Clothing contrasts with background; lighting style named explicitly (never left implicit).
• Keyframe prompts share identical presenter, background, and lighting descriptors — only expression/gesture varies.
• Direct eye contact specified in every keyframe unless the beat deliberately breaks it.
• Timings sum to the stated length; CTA is one action, stated once.
• No invented performance claims about formats or hooks; pacing guidance is heuristic.

Integration

• skills/creative/creative-strategist → feeds in: style guide governing presenter styling, palette, and setting.
• skills/creative/original-design → feeds in: a design-language brief when the video must live inside an original visual world (backgrounds, props, overlays).
• skills/creative/brand-asset → feeds in: logos/brand elements placed in the background or as overlays.
• skills/creative/image-generation → consumes: keyframe prompts when the user wants finer generation control than the CLI one-liners.
• skills/creative/social-graphics → consumes: keyframes as thumbnails and supporting post visuals.
• skills/creative/orchestrator → routes campaign work that includes presenter video through this skill.