Create automated email sequences that build trust and drive conversions. Use when setting up welcome sequences, nurture campaigns, sales sequences, or launch campaigns.
Email Sequences are automated emails sent over time with a specific purpose. This skill teaches you to create sequences that convert.
Keywords: email sequences, email automation, email marketing, welcome sequence, nurture sequence, sales sequence, launch sequence
There are 4 main types of email sequences:
Each email in a sequence should stand alone AND work together as a journey.
Purpose: Set expectations, build trust, deliver on lead magnet promise
Timing: Days 1, 2, 4, 6, 7
Email 1 (Day 1): Welcome + Lead Magnet Delivery
Email 2 (Day 2): Value + Story
Email 3 (Day 4): Social Proof + Case Study
Email 4 (Day 6): Soft Offer
Email 5 (Day 7): Engagement Check
Purpose: Provide value, stay top-of-mind, build relationship
Timing: One email per week (ongoing)
Pattern: Alternate between value-focused and soft-offer emails
Week 1: Story + Lesson
Week 2: Framework or Tool
Week 3: Case Study or Social Proof
Week 4: Soft Offer
Week 5: Question or Engagement
Week 6: Repeat
Purpose: Persuade someone to buy your offer
Timing: Days 1, 3, 5, 7, 10, 12, 14
Email 1 (Day 1): Problem + Curiosity
Email 2 (Day 3): Mechanism/Insight
Email 3 (Day 5): Your Solution
Email 4 (Day 7): Social Proof
Email 5 (Day 10): Objection Handling
Email 6 (Day 12): Urgency/Scarcity
Email 7 (Day 14): Final Call
Purpose: Create buzz and drive sales for a new offer
Timing: Days 1, 3, 5, 7, 10, 14, 17
Email 1 (Day 1): Announcement + Curiosity
Email 2 (Day 3): Problem + Mechanism
Email 3 (Day 5): Full Reveal + Benefits
Email 4 (Day 7): Social Proof
Email 5 (Day 10): Objection Handling
Email 6 (Day 14): Urgency
Email 7 (Day 17): Final Call
Your subject line determines if they open.
Formulas:
The first 40-50 characters of your email. Make it count.
Start with their name and something personal.
Formula: "[Name] + [Personal observation]"
First few sentences must make them want to keep reading.
Types:
Provide value or make your case.
For Value: Share a lesson, story, framework, or answer
For Sales: Explain problem, show your solution, address objections
End with a clear, specific action.
Formulas:
End with your name and a personal touch.
Formula: "[Name] + [P.S. with relevant insight]"
Email Sequences works with:
Too Salesy — People unsubscribe from all-sales sequences.
Too Long — Keep emails to 100-200 words.
No Clear CTA — Make it obvious what you want them to do.
Ignoring Objections — Address the main thing stopping them.
Wrong Timing — Space emails so they don't feel overwhelming.
Once you've created your email sequences, move to Skill 09: Content Atomizer to repurpose your content across platforms.
