Partnership Builder - Revenue Through Partnerships
Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.
Core Principle: "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."
When This Activates
- User asks about building partnerships
- User wants to create an affiliate program
- User asks about integration partnerships
- User mentions reseller or white-label opportunities
- User asks about co-marketing or cross-promotion
The Framework: Partnership Types
| Type |
What It Is |
Revenue Model |
Best For |
| Affiliate |
Others refer customers |
Commission on sales |
Any product |
| Integration |
Product connects to others |
Shared customers |
SaaS |
| Reseller |
Others sell your product |
Margin on sales |
Products with margin |
| Co-Marketing |
Joint marketing efforts |
Shared audience |
Complementary products |
| Embedded |
Your product inside theirs |
Revenue share |
Specific features |
Quick Reference
Affiliate Commission Models
| Model |
Rate |
Best For |
| One-time % |
20-50% |
One-time products |
| Recurring % |
10-30% |
Subscriptions |
| Tiered |
Higher for more sales |
Top performers |
| Flat fee |
$X per conversion |
High-volume |
Readiness Checklist
Finding Partners
| Source |
Description |
| Customers |
Already use your product + have audience |
| Tools they use |
Integration opportunities |
| Content creators |
YouTubers, bloggers in your space |
| Agencies |
Serve your target customer |
| Consultants |
Recommend tools to clients |
Integration
| Skill |
When to Use |
outbound-optimizer |
Partner outreach messaging |
copywriter |
Partner landing pages |
offer-architect |
Partner-specific offers |
analytics-expert |
Track performance |
Complementary Skills (External)
For referral program mechanics, pair with coreyhaines31/marketingskills:
/plugin marketplace add coreyhaines31/marketingskills
| Skill |
Why |
referral-program |
Tactical referral program setup and optimization |
For detailed program design, outreach templates, and implementation guides: references/full-guide.md