Expert Validator - Expert Secrets Scorecard
Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.
Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."
When This Activates
- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"
The Framework
Attractive Character → Epiphany Bridge → Big Domino → New Opportunity
Scoring Dimensions
| Dimension |
Weight |
What It Measures |
| Attractive Character |
2x |
Is there a compelling persona/story? |
| Origin Story |
1.5x |
Is there a powerful epiphany bridge? |
| Big Domino |
2x |
Is there one core belief to shift? |
| New Opportunity |
1.5x |
Is it framed as new vs. improvement? |
| Authority Signals |
1x |
Are credentials/proof established? |
| Differentiation |
1x |
Do they stand out from competitors? |
Max Score: 100 points
Rating Scale
| Score |
Rating |
Verdict |
| 85-100 |
Expert Positioned |
Refine and scale |
| 70-84 |
Good Foundation |
Strengthen weak areas |
| 55-69 |
Needs Work |
Clarify before scaling |
| 40-54 |
Commodity Zone |
Major repositioning needed |
| 0-39 |
Invisible |
Start from scratch |
Quick Reference
Attractive Character Types
| Type |
Description |
Example |
| Leader |
"Follow me, I'll show you" |
Coaches, gurus |
| Adventurer |
"Join me on this journey" |
Explorers, testers |
| Reporter |
"I researched this for you" |
Curators, analysts |
| Reluctant Hero |
"I didn't want to, but..." |
Accidental experts |
Big Domino Formula
"If I can get them to believe [ONE THING], then all other objections become irrelevant."
New Opportunity vs. Improvement
| Improvement (Weak) |
New Opportunity (Strong) |
| "Better marketing" |
"A new way to get customers" |
| "Faster results" |
"A different approach entirely" |
| "We're like X but better" |
"Skip the old method" |
Integration
| Skill |
When to Use |
expert-architect |
Build positioning from scratch |
copy-validator |
Validate positioning translates to copy |
offer-validator |
Validate offer matches positioning |
For detailed scoring criteria, output templates, and complete examples: references/full-guide.md
