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Video script writing and production methodology for MYCURE using Apple Keynote presentation principles and two-column AV script format...
Professional video script writing framework combining Steve Jobs' Apple Keynote methodology with industry-standard two-column audio-visual script format.
Each scene communicates a single idea.
Why: Human brain processes information sequentially. Multiple messages = confusion. Single message = clarity and retention.
❌ Bad - Multiple features in one scene:
Scene 3: MYCURE Features
VISUAL: Dashboard showing all modules
AUDIO: "MYCURE has auto-fill, real-time validation, cross-module sync,
FHISIS reporting, inventory tracking, and appointment reminders."
Problem: 6 features in 1 scene - viewer overwhelmed, remembers nothing
✅ Good - One feature per scene:
Scene 3: Auto-Fill Feature
VISUAL: Registration form auto-filling patient data
AUDIO: "MYCURE's auto-fill saves 70% of data entry time."
Scene 4: Real-Time Validation
VISUAL: Validation checking fields as user types
AUDIO: "Real-time validation catches errors before they become problems."
Scene 5: Cross-Module Sync
VISUAL: Data flowing between Registration and Billing modules
AUDIO: "Data syncs instantly across all modules."
Result: 3 clear, memorable messages
Test your scene: Ask "What ONE thing do I want viewers to remember?"
Visuals and audio complement, not repeat.
Why: Redundancy wastes cognitive bandwidth. Visual-audio harmony doubles impact.
❌ Bad - Redundant text:
VISUAL: [GRAPHIC: "MYCURE automates patient registration"]
AUDIO: "MYCURE automates patient registration."
Problem: Reading same text while hearing it - redundant, boring
✅ Good - Complementary streams:
VISUAL: [B-ROLL: Patient form auto-filling in 3 seconds]
AUDIO: "MYCURE automates patient registration."
VISUAL: [B-ROLL: Receptionist registering 10 patients quickly]
AUDIO: "That's 70% less time on data entry."
Result: Visual PROVES claim, audio EXPLAINS benefit - impactful
When text overlays ARE okay:
Text overlay rules:
Every visual element must be on screen at least 3 seconds.
Why: Human visual processing timeline:
Timing guidelines:
❌ Bad - Rapid cuts:
[B-ROLL: Typing - 1 second]
[B-ROLL: Clicking - 1 second]
[B-ROLL: Scrolling - 1 second]
[B-ROLL: Saving - 1 second]
Problem: 4 shots in 4 seconds - can't process, feels hectic
✅ Good - Sustained shots:
[B-ROLL: Wide shot of typing, clicking, saving - 6 seconds]
[B-ROLL: Close-up of successful save confirmation - 4 seconds]
Result: 2 shots in 10 seconds - viewer processes information calmly
Reveal information in layers, building anticipation.
Why: Matches natural learning progression. Creates curiosity. Maintains engagement.
Structure:
Example progression:
Scene 1 (Tease): "What if patient registration took 5 minutes instead of 15?"
Scene 2 (Problem): "Manual registration wastes 10 hours weekly for most clinics."
Scene 3 (Solution): "MYCURE's Registration module automates the process."
Scene 4 (Demo): [Show auto-fill, validation, sync in action]
Scene 5 (Benefit): "Clinics save 8 hours per week. That's an entire workday."
Scene 6 (CTA): "Book a free demo at mycure.md"
Industry standard used by documentaries, corporate video, TV production.
Benefits:
---
title: "MYCURE Registration Module Demo"
video_type: Demo | Tutorial | Explainer | Testimonial | Social
duration_estimate: "2:30"
target_audience: "Philippine clinic administrators"
key_message: "MYCURE Registration saves 70% of data entry time"
status: draft
---
# MYCURE Registration Module Demo
## Video Overview
**Type:** Product Demo
**Duration:** 2:30
**Target Audience:** Philippine clinic administrators, receptionists
**Key Message:** MYCURE Registration module reduces registration time from 15 to 5 minutes
**CTA:** Book demo at mycure.md
---
## Scene 1: Hook
| VISUAL | AUDIO |
|--------|-------|
| [SCENE 1: Busy clinic waiting room, patients waiting] | [VOICEOVER] Patient registration takes forever. |
| [B-ROLL: Receptionist overwhelmed with paperwork] | [VOICEOVER] 15 minutes per patient. Mountains of paperwork. |
| [GRAPHIC: "What if it only took 5 minutes?"] | [MUSIC: Upbeat transition] |
**Timing:** 15 seconds
**Purpose:** Hook viewer with relatable problem
**Transition:** Fade to Scene 2
---
## Scene 2: Problem
| VISUAL | AUDIO |
|--------|-------|
| [SCENE 2: MYCURE dashboard, focus on Registration module] | [VOICEOVER] MYCURE's Registration module changes everything. |
| [B-ROLL: Form auto-filling patient data] | [VOICEOVER] Auto-fill remembers returning patients. |
| [B-ROLL: Validation checking fields in real-time] | [VOICEOVER] Real-time validation catches errors instantly. |
**Timing:** 20 seconds
**Purpose:** Introduce solution with key features
**Transition:** Cut to Scene 3
---
[Continue for all scenes...]
---
## Production Notes
**Assets Needed:**
- Screen recording: MYCURE Registration module workflow
- B-roll: Clinic waiting room, receptionist at desk, patients
- Graphics: "5 minutes" text overlay, checkmark animations
- Music: Upbeat background track (non-intrusive)
**Technical Specs:**
- Resolution: 1920x1080px (Full HD)
- Frame rate: 30fps
- Audio: 48kHz stereo
- Format: MP4 (H.264)
Format: [SCENE X: Description]
Include:
Examples:
[SCENE 1: MYCURE dashboard, all 6 modules visible, clean interface]
[SCENE 3: Registration form, empty with cursor in "Name" field]
[SCENE 7: Inventory showing real-time stock across 3 locations]
Format: [B-ROLL: Action or subject]
B-roll = supplementary footage supporting voiceover
Examples:
[B-ROLL: Hands typing "Maria Santos" into patient name field]
[B-ROLL: Clinic receptionist smiling at patient]
[B-ROLL: Cursor clicking "Save" button, confirmation appears]
[B-ROLL: Medicine bottles on clinic shelf]
When to use B-roll:
Format: [GRAPHIC: "Text" or description]
Examples:
[GRAPHIC: "70% time savings" fades in]
[GRAPHIC: Arrow pointing to "Auto-fill" button]
[GRAPHIC: Checkmark animation]
[GRAPHIC: Lower third - "Dr. Maria Santos, General Practitioner"]
Format: [VOICEOVER] Script text...
Writing guidelines:
Timing calculation:
Examples:
[VOICEOVER] Manual registration takes 15 minutes per patient.
(8 words ÷ 2.5 = 3.2 seconds)
[VOICEOVER] MYCURE's auto-fill feature saves 70% of that time.
(9 words ÷ 2.5 = 3.6 seconds)
Format: [MUSIC: Description]
Types:
[MUSIC: Upbeat background begins] - Scene opens[MUSIC: Swells] - Emphasize key moment[MUSIC: Fades out] - Scene closes[MUSIC: Transition] - Between scenesMusic guidelines:
Format: [SFX: Description]
Examples:
[SFX: Keyboard typing]
[SFX: Mouse click]
[SFX: Success chime]
[SFX: Notification ping]
Use sparingly - Only when enhancing specific action.
Purpose: Show MYCURE feature in action
Structure:
Example: Registration module demo (covered in template above)
Purpose: Teach how to use feature step-by-step
Structure:
Example:
Scene 1: "Learn how to register a new patient in MYCURE"
Scene 2: "Step 1: Click 'New Patient' button"
Scene 3: "Step 2: Enter patient information"
Scene 4: "Step 3: Save and confirm"
Scene 5: "You've successfully registered a patient!"
Purpose: Explain concept or problem MYCURE solves
Structure:
Purpose: Quick engagement, shareable
Structure:
Platform adaptations:
Script Writing
Asset Planning
Storyboarding (optional for complex videos)
Screen Recording
B-Roll Filming (if applicable)
Voiceover Recording
Editing
Review & Revise
Export & Publish
Script Quality:
Production Quality:
Accessibility:
Reference Documentation:
Tools:
Timing Calculator:
Word count ÷ 2.5 = Seconds of narration
Example:
75 words ÷ 2.5 = 30 seconds
150 words ÷ 2.5 = 60 seconds (1 minute)
Apple Keynote Principles:
Two-Column Script:
Production Workflow:
Remember: Great videos are planned, not improvised. Spend 80% of time on script, 20% on production. A clear script makes editing effortless.
