Email performance report
Gather
get_analytics — sends, delivers, opens, clicks, bounces, complaintslist_campaigns with status=sent — per-campaign comparisonget_deliverability_score — reputation context for the numbersget_revenue_attribution — revenue attributed to emailget_monetization_stats — newsletter subscription revenuegenerate_report — campaign_performance, engagement_funnel,
cohort_analysis, or send_time_heatmap
Interpret, do not just report
Every metric needs a reference point:
| Metric |
Healthy |
Read as |
| Open rate |
20–25% |
Subject line + sender reputation |
| Click rate |
2–5% |
Content relevance and offer |
| Bounce rate |
under 2% |
List quality; above 5% is urgent |
| Complaint rate |
under 0.1% |
Consent and expectation-setting |
Apple Mail Privacy Protection inflates open rates by auto-fetching images.
Treat open rate as directional and lean on clicks for anything that matters.
Structure
Headline metrics; best and worst campaign each with a one-line reason;
deliverability status; revenue; then the single highest-impact action for the
next period.
Keep it under 400 words. If a figure was unavailable, say so — never estimate
a number and present it as measured.
