Build and qualify a lead list
Never send outreach to a list that has not been through verification. Unverified
addresses drive bounces, and bounce rate is what gets a sending domain blocked.
Steps
- Clarify the ICP β industry, company size, geography, job titles. Ask if
any are missing; a vague ICP produces an expensive, useless list.
discover_companies β find matching companies.
search_leads β find contacts. This is asynchronous: poll
get_search_job_status until it reports completion. Do not assume results
are ready.
enrich_lead β fill in missing fields.
verify_emails β mandatory before any send. Report how many failed.
score_leads β rank by fit.
create_lead_list β save the qualified set.
Report honestly
Say how many were found, how many survived verification, and how many were
dropped. A list that shrinks by 60% is normal and worth stating plainly β hiding
it leads to a campaign sized against numbers that were never real.
Do not start outreach here. That is run-an-outreach-sequence, and it needs
explicit approval.