Lead Research Skill

Identify, research, and qualify potential leads for sales and business development.

When to Use

• Lead generation
• Sales prospecting
• Market research
• Partnership opportunities

Core Capabilities

• Company research
• Contact discovery
• Decision-maker identification
• Company size and revenue estimation
• Technology stack identification
• Buying signals detection
• Lead scoring and qualification

Research Process

1. Identify Target: Industry, size, location
2. Company Research: Website, LinkedIn, news
3. Contact Discovery: Decision-makers, emails
4. Qualification: Budget, authority, need, timing
5. Enrichment: Add context and insights
6. Scoring: Prioritize leads

Data Sources

• LinkedIn Sales Navigator
• Hunter.io (email finding)
• Clearbit
• ZoomInfo
• Crunchbase
• Company websites and blogs
• News and press releases

Lead Qualification (BANT)

• Budget: Can they afford it?
• Authority: Is this the decision-maker?
• Need: Do they have the problem?
• Timing: When will they buy?

Best Practices

• Personalize outreach
• Multi-channel approach
• Track engagement
• Follow up consistently
• Use CRM to manage leads

Resources

• LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
• Hunter.io: https://hunter.io/