Competitive Ads Extractor
Overview
Scrape and analyze competitor ads to identify working messaging, creative patterns, and campaign strategies.
Keywords: competitor ads, ad library, facebook ads, linkedin ads, tiktok ads, messaging analysis, creative research, ad copy, campaign strategy, competitive intelligence
Process
- Identify target brand/industry
- Check
references/competitors/[brand].md or references/industries/[industry].md
- Access relevant ad libraries
- Extract ads + screenshots
- Analyze using framework below
- Output to
~/competitor-ads/[brand]/
Ad Library Sources
| Platform |
URL |
Access |
| Facebook/Instagram |
facebook.com/ads/library |
Public |
| LinkedIn |
linkedin.com/ad-library |
Requires login |
| TikTok |
ads.tiktok.com/business/creativecenter |
Public |
| Google |
adstransparency.google.com |
Public |
Analysis Framework
Messaging
| Dimension |
Extract |
| Problems |
Pain points, frustrations addressed |
| Use cases |
Target scenarios, jobs-to-be-done |
| Value props |
Benefits, outcomes promised |
| Positioning |
vs. alternatives, unique angles |
| Social proof |
Numbers, logos, testimonials |
Creative
| Dimension |
Extract |
| Format |
Static, video, carousel, GIF |
| Visual style |
Colors, imagery, layout |
| Pattern |
Before/after, demo, testimonial |
| Branding |
Logo placement, brand colors |
| Length |
Video duration, copy length |
Copy
| Element |
Note |
| Headline |
Hook, length, structure |
| Body |
Tone, specificity, proof |
| CTA |
Action, urgency, offer |
Output Structure
~/competitor-ads/[brand]/
├── screenshots/ # All ad images
├── videos/ # Video ads
├── analysis.md # Full analysis report
├── top-performers/ # Best ads subset
├── raw-data.csv # Structured data
└── patterns.md # Identified patterns
Analysis Report Template
# [Brand] Ad Analysis
## Overview
- Total ads: X active
- Platforms: [list]
- Date extracted: YYYY-MM-DD
## Top Problems Highlighted
1. [Problem] (X ads) — "[Example copy]"
2. ...
## Creative Patterns
1. [Pattern name] — [Description], used in X ads
## Copy Patterns
- Headlines: [Pattern]
- CTAs: [Common CTAs]
- Length: [Avg characters]
## Audience Segments
- [Segment]: [Messaging angle]
## Recommendations
1. [Actionable insight]
References
references/competitors/ — Known competitor profiles and historyreferences/industries/ — Industry-specific patterns and benchmarksreferences/platforms/ — Platform-specific extraction methods
