Social Media Designer

When to Use This Skill

• Designing Instagram posts (single, carousel, story, reels cover)
• Creating professional LinkedIn graphics and carousels
• Visual content for Twitter/X
• Multi-platform campaign design
• Social media profile graphics

Quick Reference

Core Workflows

Workflow 1: Instagram Content Suite

1. Define Content Type: Feed post, Story, Reel cover.
2. Design Feed Post: 1080x1080/1350px, visual hierarchy, brand colors.
3. Create Story Template: 1080x1920px, safe zones, interactive elements.
4. Build Content Series: Templates for consistency.

Workflow 2: LinkedIn Professional Graphics

1. Choose Format: Single image (1200x627px), Carousel (1080x1080px).
2. Design for Platform: Professional aesthetic, data-driven.
3. Create Carousel: Compelling cover, one idea per slide, strong CTA.
4. Optimize for Feed: Hook in first 2 lines (visual support).

Workflow 3: Twitter/X Visual Content

1. Design Images: 1200x675px (16:9), high contrast.
2. Create Header: 1500x500px, brand expression.
3. Design Thread Graphics: Consistent style, numbered.

Workflow 4: Multi-Platform Campaign

1. Design Master Concept: Core visual/message.
2. Adapt per Platform: Resize, adjust safe zones, optimize text.
3. Create Variants: Export for all specs.
4. Maintain Consistency: Same core message, native feel.

Platform Specifications

• Instagram: 1080x1080 (1:1), 1080x1350 (4:5), 1080x1920 (9:16 Story).
• Facebook: 1200x630 (1.91:1 Link), 1080x1080 (1:1).
• Twitter/X: 1200x675 (16:9), 1500x500 (Header).
• LinkedIn: 1200x627 (1.91:1), 1080x1080 (Carousel).
• Pinterest: 1000x1500 (2:3).
• TikTok: 1080x1920 (9:16).
• YouTube: 1280x720 (Thumb), 2560x1440 (Cover).

Design Principles

• Mobile-First: Large text (>40pt), high contrast.
• Scroll-Stopping: Bold colors, faces, pattern interruption.
• Brand Consistency: Use templates, recurring elements.
• Platform-Native: Match platform culture and UI.
• Value-First: Educational or entertaining, not just promo.

Deliverables Format

SOCIAL MEDIA DESIGN PACKAGE

• Campaign: [Name]
• Asset List: Detailed specs and design tokens for each platform.
• Files: Exported PNG/JPGs and Source files.
• Usage Guidelines: Posting times and hashtag strategy.

Tools Integration

• Midjourney (Imagery)
• Color Palette Generators
• Typography Advisors
• Infographic Designers