Content Marketing and Social Media Strategy
Version: 2.0.0
Priority: P2 (Business)
Overview
Provides a 6-month content calendar (90+ pieces of content), multi-platform SNS strategy, and YouTube channel optimization.
Call Triggers
- "create content strategy"
- "how to grow on social media?"
- "start a YouTube channel"
- "building brand awareness"
P1: Platform-Specific Strategies
| Platform |
Uses |
Frequency |
Optimal Content |
| Twitter/X |
Awareness/Engagement |
3-5x/day |
Short sentences, Threads |
| LinkedIn |
B2B/Recruitment |
3-5x/week |
Articles, Case Studies |
| YouTube |
Education/Branding |
1-2x/week |
Tutorials, Long-form |
| Instagram |
Visual/Younger Demo |
1-2x/day |
Images, Reels |
| TikTok |
Viral/Younger Demo |
1-3x/day |
Short Videos |
P2: Content Calendar (6 Month Plan)
| Month |
Theme |
Blog |
Video |
SNS |
| 1 |
Expand awareness |
4 |
2 |
60 |
| 2 |
Education |
4 |
4 |
60 |
| 3 |
Case Study |
4 |
4 |
60 |
| 4 |
Comparison |
4 |
2 |
60 |
| 5 |
Deep digging |
4 |
4 |
60 |
| 6 |
Conclusion |
4 |
2 |
60 |
Content Mix:
- Educational (40%): Value Delivery
- Engagement (25%): Community Building
- Promotional (20%): Product Appeal
- News/Updates (15%): What's New
P3: YouTube Optimization (13 Step Workflow)
- Keyword Research (Per video)
- Title Optimization (Per video)
- Thumbnail creation (Per video)
- Description SEO (Per video)
- Tag settings (Per video)
- Add Chapter (Per video)
- End Screen (Per video)
- Add Card (Per video)
- Community Posts (Twice a week)
- Short Posts (3 times a week)
- Analytics Review (Weekly)
- Reply (Daily)
- Collaboration Plan (Monthly)
KPI Goals (Month 1 vs Month 6)
- Registrant: 100 -> 1,000
- Viewing time: 50h -> 500h
- CTR: 3% -> 6%
- Avg Viewership Rating: 30% -> 50%
Success Criteria
Related Skills
- Business Strategy
- Growth Analytics
- Market Research
