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Use when tailoring content formats, hooks, and publishing mechanics for each social platform.

SKILL.md

Platform Frameworks Skill

When to Use

Planning multi-channel campaigns requiring platform-specific nuances.
Reviewing calendars to ensure each post follows best practices.
Coaching contributors unfamiliar with a platform's culture or specs.

Framework

Platform Cadence & Formats

Platform	Cadence	Format Tips	CTA Guidance
LinkedIn	3-5x/week	Lead with insight, use whitespace, add doc carousel	Invite comments + resource download
X (Twitter)	Daily	Hooks < 50 chars, thread sequencing, emoji sparingly	Ask for RT/quote or drive to thread
TikTok/Reels	3-4x/week	Hook in 2s, captions, native text, trending audio	Soft CTA spoken + on-screen
Instagram	4-5x/week	Carousel storytelling, Reels for reach, alt text	DM or link-in-bio prompts

Publishing Checklist

✅ Dimensions + aspect ratios correct.
✅ Hook formula applied (stat + POV, question, contrarian take).
✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
✅ Accessibility: captions, alt text, color contrast.
✅ Native scheduling tools or approved third-party scheduler used.

Templates

Hook bank by platform
CTA formulas (conversation, traffic, conversion)
Asset spec sheet (dimensions, length, safe zones)

Tips

Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
Refresh cadence guidance quarterly based on performance data and inventory.
Pair platform calendars with campaign briefs so creative intent is clear to contributors.
Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.