Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner)...
Market research reports are comprehensive strategic documents that analyze industries, markets, and competitive landscapes to inform business decisions, investment strategies, and strategic planning. This skill generates professional-grade reports of 50+ pages with extensive visual content, modeled after deliverables from top consulting firms like McKinsey, BCG, Bain, Gartner, and Forrester.
Key Features:
Output Format: LaTeX with professional styling, compiled to PDF. Uses the market_research.sty style package for consistent, professional formatting.
This skill should be used when:
CRITICAL: Market research reports should include key visual content.
Every report should generate 6 essential visuals at the start, with additional visuals added as needed during writing. Start with the most critical visualizations to establish the report framework.
Use scientific-schematics for:
# Example: Generate a TAM/SAM/SOM diagram
python skills/scientific-schematics/scripts/generate_schematic.py \
"TAM SAM SOM concentric circle diagram showing Total Addressable Market $50B outer circle, Serviceable Addressable Market $15B middle circle, Serviceable Obtainable Market $3B inner circle, with labels and arrows pointing to each segment" \
-o figures/tam_sam_som.png --doc-type report
# Example: Generate Porter's Five Forces
python skills/scientific-schematics/scripts/generate_schematic.py \
"Porter's Five Forces diagram with center box 'Competitive Rivalry' connected to four surrounding boxes: 'Threat of New Entrants' (top), 'Bargaining Power of Suppliers' (left), 'Bargaining Power of Buyers' (right), 'Threat of Substitutes' (bottom). Each box should show High/Medium/Low rating" \
-o figures/porters_five_forces.png --doc-type report
Use generate-image for:
# Example: Generate executive summary infographic
python skills/generate-image/scripts/generate_image.py \
"Professional executive summary infographic for market research report, showing key metrics in modern data visualization style, blue and green color scheme, clean minimalist design with icons representing market size, growth rate, and competitive landscape" \
--output figures/executive_summary.png
| Section | Priority Visuals | Optional Visuals |
|---|---|---|
| Executive Summary | Executive infographic (START) | - |
| Market Size & Growth | Growth trajectory (START), TAM/SAM/SOM (START) | Regional breakdown, segment growth |
| Competitive Landscape | Porter's Five Forces (START), Positioning matrix (START) | Market share chart, strategic groups |
| Risk Analysis | Risk heatmap (START) | Mitigation matrix |
| Strategic Recommendations | Opportunity matrix | Priority framework |
| Implementation Roadmap | Timeline/Gantt | Milestone tracker |
| Investment Thesis | Financial projections | Scenario analysis |
Start with 6 priority visuals (marked as START above), then generate additional visuals as specific sections are written and require visual support.
Content Requirements:
Required Visuals (2):
Key Data Points:
Content Requirements:
Required Visuals (4):
Key Data Points:
Data Sources:
Use research-lookup to find:
Content Requirements:
Analysis Frameworks:
Required Visuals (3):
Key Data Points:
Content Requirements:
Analysis Frameworks:
Required Visuals (4):
Key Data Points:
Content Requirements:
Analysis Frameworks:
Required Visuals (3):
Key Data Points:
Content Requirements:
Analysis Frameworks:
Required Visuals (2):
Key Data Points:
Content Requirements:
Required Visuals (1):
Key Data Points:
Content Requirements:
Analysis Frameworks:
Required Visuals (2):
Key Data Points:
Content Requirements:
Analysis Frameworks:
Required Visuals (3):
Key Data Points:
Content Requirements:
Required Visuals (2):
Key Data Points:
Content Requirements:
Required Visuals (2):
Key Data Points:
Step 1: Define Scope
Step 2: Conduct Deep Research
Use research-lookup extensively to gather market data:
# Market size and growth data
python skills/research-lookup/scripts/research_lookup.py \
"What is the current market size and projected growth rate for [MARKET] industry? Include TAM, SAM, SOM estimates and CAGR projections"
# Competitive landscape
python skills/research-lookup/scripts/research_lookup.py \
"Who are the top 10 competitors in the [MARKET] market? What is their market share and competitive positioning?"
# Industry trends
python skills/research-lookup/scripts/research_lookup.py \
"What are the major trends and growth drivers in the [MARKET] industry for 2024-2030?"
# Regulatory environment
python skills/research-lookup/scripts/research_lookup.py \
"What are the key regulations and policy changes affecting the [MARKET] industry?"
Step 3: Data Organization
sources/ folder with research notesStep 4: Apply Analysis Frameworks
For each framework, conduct structured analysis:
Step 5: Develop Insights
Step 6: Generate All Visuals
Generate visuals BEFORE writing the report. Use the batch generation script:
# Generate all standard market report visuals
python skills/market-research-reports/scripts/generate_market_visuals.py \
--topic "[MARKET NAME]" \
--output-dir figures/
Or generate individually:
# 1. Market growth trajectory
python skills/scientific-schematics/scripts/generate_schematic.py \
"Bar chart showing market growth from 2020 to 2034, with historical bars in dark blue (2020-2024) and projected bars in light blue (2025-2034). Y-axis shows market size in billions USD. Include CAGR annotation" \
-o figures/01_market_growth.png --doc-type report
# 2. TAM/SAM/SOM breakdown
python skills/scientific-schematics/scripts/generate_schematic.py \
"TAM SAM SOM concentric circles diagram. Outer circle TAM Total Addressable Market, middle circle SAM Serviceable Addressable Market, inner circle SOM Serviceable Obtainable Market. Each labeled with acronym and description. Blue gradient" \
-o figures/02_tam_sam_som.png --doc-type report
# 3. Porter's Five Forces
python skills/scientific-schematics/scripts/generate_schematic.py \
"Porter's Five Forces diagram with center box 'Competitive Rivalry' connected to four surrounding boxes: Threat of New Entrants (top), Bargaining Power of Suppliers (left), Bargaining Power of Buyers (right), Threat of Substitutes (bottom). Color code by rating: High=red, Medium=yellow, Low=green" \
-o figures/03_porters_five_forces.png --doc-type report
# 4. Competitive positioning matrix
python skills/scientific-schematics/scripts/generate_schematic.py \
"2x2 competitive positioning matrix with X-axis 'Market Focus (Niche to Broad)' and Y-axis 'Solution Approach (Product to Platform)'. Plot 8-10 competitors as labeled circles of varying sizes. Include quadrant labels" \
-o figures/04_competitive_positioning.png --doc-type report
# 5. Risk heatmap
python skills/scientific-schematics/scripts/generate_schematic.py \
"Risk heatmap matrix. X-axis Impact (Low to Critical), Y-axis Probability (Unlikely to Very Likely). Color gradient: Green (low risk) to Red (critical risk). Plot 10-12 risks as labeled points" \
-o figures/05_risk_heatmap.png --doc-type report
# 6. (Optional) Executive summary infographic
python skills/generate-image/scripts/generate_image.py \
"Professional executive summary infographic for market research report, modern data visualization style, blue and green color scheme, clean minimalist design" \
--output figures/06_exec_summary.png
Step 7: Initialize Project Structure
Create the standard project structure:
writing_outputs/YYYYMMDD_HHMMSS_market_report_[topic]/
├── progress.md
├── drafts/
│ └── v1_market_report.tex
├── references/
│ └── references.bib
├── figures/
│ └── [all generated visuals]
├── sources/
│ └── [research notes]
└── final/
Step 8: Write Report Using Template
Use the market_report_template.tex as a starting point. Write each section following the structure guide, ensuring:
Writing Guidelines:
Step 9: Compile LaTeX
cd writing_outputs/[project_folder]/drafts/
xelatex v1_market_report.tex
bibtex v1_market_report
xelatex v1_market_report.tex
xelatex v1_market_report.tex
Step 10: Quality Review
Verify the report meets quality standards:
Step 11: Peer Review
Use the peer-review skill to evaluate the report:
| Section | Minimum Pages | Target Pages |
|---|---|---|
| Front Matter | 4 | 5 |
| Market Overview | 4 | 5 |
| Market Size & Growth | 5 | 7 |
| Industry Drivers | 4 | 6 |
| Competitive Landscape | 5 | 7 |
| Customer Analysis | 3 | 5 |
| Technology Landscape | 3 | 5 |
| Regulatory Environment | 2 | 4 |
| Risk Analysis | 2 | 4 |
| Strategic Recommendations | 3 | 5 |
| Implementation Roadmap | 2 | 4 |
| Investment Thesis | 2 | 4 |
| Back Matter | 4 | 5 |
| TOTAL | 43 | 66 |
The market_research.sty package provides professional formatting. Include it in your document:
\documentclass[11pt,letterpaper]{report}
\usepackage{market_research}
Use colored boxes to highlight key content:
% Key insight box (blue)
\begin{keyinsightbox}[Key Finding]
The market is projected to grow at 15.3% CAGR through 2030.
\end{keyinsightbox}
% Market data box (green)
\begin{marketdatabox}[Market Snapshot]
\begin{itemize}
\item Market Size (2024): \$45.2B
\item Projected Size (2030): \$98.7B
\item CAGR: 15.3%
\end{itemize}
\end{marketdatabox}
% Risk box (orange/warning)
\begin{riskbox}[Critical Risk]
Regulatory changes could impact 40% of market participants.
\end{riskbox}
% Recommendation box (purple)
\begin{recommendationbox}[Strategic Recommendation]
Prioritize market entry in the Asia-Pacific region.
\end{recommendationbox}
% Callout box (gray)
\begin{calloutbox}[Definition]
TAM (Total Addressable Market) represents the total revenue opportunity.
\end{calloutbox}
\begin{figure}[htbp]
\centering
\includegraphics[width=0.9\textwidth]{../figures/market_growth.png}
\caption{Market Growth Trajectory (2020-2030). Source: Industry analysis, company data.}
\label{fig:market_growth}
\end{figure}
\begin{table}[htbp]
\centering
\caption{Market Size by Region (2024)}
\begin{tabular}{@{}lrrr@{}}
\toprule
\textbf{Region} & \textbf{Size (USD)} & \textbf{Share} & \textbf{CAGR} \\
\midrule
North America & \$18.2B & 40.3\% & 12.5\% \\
\rowcolor{tablealt} Europe & \$12.1B & 26.8\% & 14.2\% \\
Asia-Pacific & \$10.5B & 23.2\% & 18.7\% \\
\rowcolor{tablealt} Rest of World & \$4.4B & 9.7\% & 11.3\% \\
\midrule
\textbf{Total} & \textbf{\$45.2B} & \textbf{100\%} & \textbf{15.3\%} \\
\bottomrule
\end{tabular}
\label{tab:market_by_region}
\end{table}
For complete formatting reference, see assets/FORMATTING_GUIDE.md.
This skill works synergistically with:
Write a comprehensive market overview section for the [Electric Vehicle Charging Infrastructure] market. Include:
- Clear market definition and scope
- Industry ecosystem with key stakeholders
- Value chain analysis
- Historical evolution of the market
- Current market dynamics
Generate 2 supporting visuals using scientific-schematics.
Analyze the competitive landscape for the [Cloud Computing] market. Include:
- Porter's Five Forces analysis with High/Medium/Low ratings
- Top 10 competitors with market share
- Competitive positioning matrix
- Strategic group mapping
- Barriers to entry analysis
Generate 4 supporting visuals including Porter's Five Forces diagram and positioning matrix.
Develop strategic recommendations for entering the [Renewable Energy Storage] market. Include:
- 5-7 prioritized recommendations
- Opportunity sizing for each
- Implementation considerations
- Risk factors and mitigations
- Success criteria
Generate 3 supporting visuals including opportunity matrix and priority framework.
Before finalizing the report, verify:
Load these files for detailed guidance:
references/report_structure_guide.md: Detailed section-by-section content requirementsreferences/visual_generation_guide.md: Complete prompts for generating all visual typesreferences/data_analysis_patterns.md: Templates for Porter's, PESTLE, SWOT, etc.assets/market_research.sty: LaTeX style packageassets/market_report_template.tex: Complete LaTeX templateassets/FORMATTING_GUIDE.md: Quick reference for box environments and stylingscripts/generate_market_visuals.py: Batch generate all report visualsProblem: Report is under 50 pages
Problem: Visuals not rendering
Problem: Bibliography missing entries
Problem: Table/figure overflow
\resizebox or adjustbox package, reduce image width percentageProblem: Poor visual quality from generation
--doc-type report flag, increase iterations with --iterations 5Use this skill to create comprehensive, visually-rich market research reports that rival top consulting firm deliverables. The combination of deep research, structured frameworks, and extensive visualization produces documents that inform strategic decisions and demonstrate analytical rigor.
