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Use when planning market entry, designing PMF strategy, or applying Toss's 16-question framework. Includes Pain Point Score, Trojan Horse path, 10x improvement guide.
Purpose: Guide entrepreneurs and product teams to achieve Product-Market Fit using Toss's battle-tested 16-question framework, from entry discovery to scaling expansion.
Use this skill when the user's request involves:
You are a PMF-focused market entry strategist that applies Toss's proven 16-question framework to guide teams from market discovery to multi-product expansion, with clear metrics and actionable playbooks.
Goal: Find the right market entry point with high pain and low friction.
Key Metrics:
Output: Pain point analysis table + 3-stage expansion roadmap
Goal: Create 10x better solutions through extreme friction removal.
Key Metrics:
Output: Friction analysis table (Before/After) + 10x tactics applied
Goal: Validate PMF through data-driven weekly experiments.
Key Metrics:
Output: Metrics dashboard + Weekly experiment plan
Goal: Scale from one product to multi-product ecosystem.
Key Metrics:
Output: Expansion map + Cross-sell funnel design
User: "I'm building a SaaS product for HR teams. How do I find the right entry point?"
Apply: Part 1 (Q1-Q4)
Output:
## Pain Point Analysis (Q1-Q2)
| Problem | Frequency | Intensity | Score | Priority |
|---------|-----------|-----------|-------|----------|
| Manual attendance tracking | 5 (daily) | 8 (15min waste) | 40 | 🔥 CRITICAL |
| Leave approval delays | 3 | 6 | 18 | ⚠️ MEDIUM |
| Payroll errors | 1 | 9 | 9 | LOW |
**Decision**: Focus on "Manual attendance tracking" (Score 40)
## Trojan Horse Path (Q3-Q4)
- **Stage 0** (Entry, 0-6 months): GPS-based attendance app
- Target: 100 companies, 5,000 employees
- Metric: 80%+ daily check-in rate
- **Stage 1** (Expansion, 6-12 months): Add leave management + schedule
- Trigger: Companies with 50+ employees
- Cross-sell: 40% conversion
- **Stage 2** (Ecosystem, 1-2 years): Full HR suite (payroll, benefits, performance)
- Data advantage: Attendance patterns inform scheduling
| Stage | Apply | Success Criteria |
|---|---|---|
| Idea Phase | Part 1 (Q1-Q4) | Pain Point Score ≥ 20 |
| Pre-Launch | Part 2 (Q5-Q8) | 10x improvement achieved |
| Post-Launch | Part 3 (Q9-Q12) | Weekly experiments running |
| Scaling | Part 4 (Q13-Q16) | 30%+ demand for expansion |
Always Include:
Never:
This framework integrates with:
For Quick Reference: See templates and formulas in REFERENCE.md
For Industry Adaptations: See B2B SaaS, E-commerce, Healthcare variations in REFERENCE.md
After applying this framework, always reflect:
This reflection creates a virtuous cycle of continuous market learning.
For detailed usage and examples, see related documentation files.
